As the busy summer season approaches, now is the time to increase your marketing strategy efforts to get the best out of the coming months. We’ve put together 3 easy steps that you can start putting into practice today.
The images you use throughout your website and social media are often the first impression your winery gives to a potential new customer. If your current images are low quality and no longer reflect your winery or the style you want to convey, then it's time to organize a re-shoot. This not only includes your lifestyle shots of your winery and tasting room, but also your bottle shots.
When planning the theme of your new content, remember to get creative and keep it personal to your brand.
This ensures everyone is on the same page with the vibe that you want to have, make sure it’s shared with everyone involved, including the models, so that all stakeholders are on the same page.
Creating a list of shots that you want to achieve means you won’t miss anything, and you don’t lose direction during the shoot.
When you know what makes your target audience tick, and how they want to hear from you, it can become a lot simpler to triumph with your marketing strategy, increase your email readership and boost your sales.
Experimenting with your content will keep your audience interested, and A/B testing is a great way to find out more about them. To begin A/B testing on social media, you will need to create two different paid ads promoting the same thing, but differ in language, images and style. The best performing ad will give you an idea of how your audience connects with you, and you can then take this knowledge forward to your next campaign.
This WineDirect example is promoting the same guide, but by using two very different styles, we were able to determine which style is more likely to be successful for future campaigns:
When you’ve completed step 2, it’s time to move on to building a successful campaign. Begin by setting your end goals and identifying your target audience. The summer season is a perfect time to promote a new product, event (stay tuned for more on this!), or an offer, but the steps you take will essentially be the same.
Get creative and use paid ads and organic posts across your social media platforms—Canva is a free and easy tool to use when creating posts. Don’t forget to create video content as well as images! This campaign is also a perfect time to showcase your new images from your photoshoot and incorporate them into your campaign.
Using your marketing emails to promote your campaign can also give you a better understanding of who is connecting with your content by monitoring the open rates. Before sending, make sure you have done everything you can to reach your customers inbox!
Now that you have some ideas to get you started, we can’t wait to see how you choose to freshen up your marketing strategy! Stay tuned for part 2 in our series for getting your winery fully prepared this summer season.
