Get Set for Summer: 4 WineDirect Features to Help You Breeze Through Summer

Summer is officially here! We're kicking off a four-part ‘Summer Training Series’ to help you capitalize on sales during the scorching summer months. We've rounded up the most frequently asked questions from wineries and plan to show you how to put WineDirect's robust feature set to work for your winery. Let's dig in.

Make sure to read up on the first part of the 'Get Set for Summer' series where we talk about 3 Simple Ways to Boost Your Marketing Strategy.

1. Collect Customer Data

How does your winery collect customer data? Are you using online forms, tablets, pen/paper, or something else? Although gathering data in a busy tasting room can prove challenging, it is important for future sales. You can lean on this data for targeted email campaigns and off-season sales. Use offline customer data to bring them to your online store. Here are a couple of methods to help with collecting customer data:

• Forms – Pre-built forms with all the fields you require is a fantastic way to have a fast and easy customer experience. WineDirect’s complete end-to-end solution allows you to flow seamlessly between the tasting room and website.
• QR Codes – We have used QR codes more often in the past few years. They are a great tool to let customers quickly access products, club sign-ups, and more!

2. Explore Temperature-Controlled Shipping Programs

Shipping wine during the summer months can be a hassle for wineries. Weather holds cause inventory to pile up at wineries, forcing the consumer to wait weeks for their wine delivery to dispatch. The good news is that WineDirect has you covered with several different ways to make sure your wine delivery reaches its destination intact, such as:

• WineDirect Cold Packs
• Temperature-Controlled Codes
• Summer Shipping Strategy

3. Dial-In Your Upcoming Club Shipments

Getting a head start with your club runs is always a great idea. WineDirect has market-leading club tools to help you prepare and plan for upcoming club shipments. Our free mastery course 'Mastering Your Wine Club' on the WineDirect Academy, is a wonderful place to start. You will learn everything you need to know how to master your wine club tools and unlock your club’s revenue potential.

4. Building Summer Shipping Promos

Shipping wine isn't cheap, but customers have come to expect shipping promotions. Leverage your wineries' shipping promos by having consumers qualify, for example, 'Buy 12 bottles to get $0 shipping' offer. This extra average order value (AOV) will help offset the shipping cost and make your consumers happy. WineDirect’s powerful Promo Builder offers a wide range of distinct types of promos that can help drive traffic and increase sales. The two main types of promos are:

• Discount Off Promo – Includes shipping discounts, club member discounts, and more!
• Buy X Get Y Free Promo – Create a promo where a customer can buy a specific product(s) and receive a free product added automatically to their shopping cart at checkout

Conclusion

WineDirect has a library full of resources available for everything your winery needs. Check out the WineDirect Academy for on-demand training courses, and free weekly training available for all wineries using WineDirect. Wishing everyone a safe and busy summer season! 🌞