We are pleased to announce the release of the First Half of 2024 Direct To Consumer Impact Report. This comprehensive analysis offers valuable insights into current consumer behavior and purchase patterns within the wine industry, derived from WineDirect's extensive transaction data and Enolytics' expert analysis.
In this edition, we explore the theme "Run Your Own Race," inspired by the unexpected outcomes of the 2024 Paris Olympics. Amidst economic challenges and shifting consumer preferences, the report reviews key transactional data and highlights wineries that have strategically navigated these obstacles, achieving success by focusing on their unique strengths and opportunities.
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We are excited to provide ongoing updates on the wine DTC industry, in partnership with Enolytics. Stay tuned for future updates!
