Webinar: Understanding the Customer Journey

Learn from DTC sales and marketing strategist Laura Larson of Virtual Vines how to leverage CRM, POS and reservation tools to maximize returns among your winery's top clients. This webinar covers a range of topics including:

• Understanding the value of existing customers
• Customer segmentation modeling
• How to target effectively across DTC channels
• Utilizing smart data and technology
• The importance of measurements and metrics

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